Flip is a book discovery app that leverages AI to scan millions of published titles, compare similarities to books you have read and loved, and make new book recommendations based on these similarities. My team was tasked with strategy, branding (including naming, voice and tone, and visual identity), and promoting the app through digital, social, and influencer campaigns.

CD: Nik Barkley
AD: Ben Leece
UX: Ben Leece
Design: Ben Leece/Nicole Raccuia
Copy: Rory Nolan/Madison Jozefiak

Act-On is a growth marketing platform designed competing with the likes of Hubspot and Pardot. My team at Matter was tasked with rebranding Act-On to look, feel, and sound like a future focused technology company as their brand had fallen years behind their competitors. We started with strategy and messaging and on top of that layered a new logo and brand system. Everything was brought to life through a new website, digital demo experience, brand anthem video, case studies, presentations, and campaigns.

CD: Nik Barkley
AD: Ben Leece
UX/IA: Ben Leece
Design: Ben Leece
Copy: Rory Nolan

Good Dogg Beverage makes craft seltzers and mixed drinks with zero sugar, while donating a portion of all proceeds to dog focused charitable causes like service dog training and adoption. They had been working with a small local agency but needed the services of a larger, more nationally focused team to help grow awareness across the US. My team at Matter worked with Good Dogg on a new brand system and brand awareness campaign, as well as their summer seltzer campaign.

CD: Nik Barkley
AD: Ben Leece
Design: Nicole Raccuia
Copy: Blair Nodelman

With multiple, larger grocery store chains in the area and the expansion of Whole Foods after its acquisition by Amazon, Roche Bros. needed to build awareness around their product offering and differentiate itself in the marketplace. My team at Matter build multiple campaigns around what makes them unique in Massachusetts.

CD: Nik Barkley
AD: Ben Leece
Design: Ben Leece and Ashley Porter
Copy: Alex Lopez and Madison Jozefiak

MFour was preparing to launch a new suite of products focused on customer data and data insights and felt that their original branding and messaging was not capable of telling the right story. My team at Matter worked with MFour on strategy and messaging, followed by a new brand system (retaining the original logo), and website focused on capturing their unique story.

CD: Nik Barkley
AD: Ben Leece
UX/IA: Ben Leece, Kelsey Piazza
Designers: Ben Leece, Donovan Mahoney, Ashley Porter, Kelsey Piazza

As the energy sector faces increasing changes in the coming years, Unitil needed to show their shareholders that they were well positioned to take on these challenges tomorrow and for decades ahead. I worked with Unitil to bring this story to life across their 2020 annual report.

AD/Design: Ben Leece
Copy: Unitil

IA, UX, art direction and design

Information architecture, user experience, and art direction/visual design of Partners PHIO’s website.

Art direction and redesign of GLAD's corporate website.

2015 Annual Report – Art Direction/Design